The logo.
The Sprint wordmark is our primary mark: the word, a round dot above the “i” and a Sprint Blue swoosh underneath. Use the white version on dark or busy backgrounds and the dark version on light ones. SVG is best for screen and print because it stays sharp at any size; use the PNG only where SVG isn’t supported.
Clear space & size.
Give the logo room. Keep at least the height of the dot clear on every side, away from other logos, text and busy edges. Don’t let it get so small that the dot and swoosh stop reading.
Using it.
Do
- Leave clear space around it.
- Use the white logo on dark, photographic or animated backgrounds.
- Keep the swoosh Sprint Blue, whichever version you use.
- Scale it proportionally, from the supplied files.
Don’t
- Retype “Sprint” in a font and call it the logo.
- Recolour it, add effects or redraw the letters.
- Stretch, squash or rotate it.
- Drop the dot or the swoosh, or invent new animations for them.
In motion.
On screen the logo arrives the way it does on our homepage: the word rises in, the dot drops and bounces onto the “i”, and the swoosh draws on underneath. Once it has settled, the dot hops now and then. Use the animated SVG for web pages, intros and video. Anywhere it can’t play, the static logo is the fallback.
Word first, then the dot, then the swoosh. Never animate the letters themselves.
Weighty and springy: the dot squashes when it lands and stretches as it jumps.
Play the entrance once per view. If someone has reduced motion turned on, show the static logo.
The icon.
Where the full wordmark won’t fit (favicons, app icons, social avatars) we use the dot and swoosh on their own, on a near-black rounded square. Don’t pair the icon with the wordmark; it stands in for it.
Our colours.
Sprint lives on black. White does the talking, Sprint Blue is the signature, and it’s used sparingly: the swoosh, focus rings, links and the occasional glow. Our animated background scenes bring the rest of the colour, so the brand palette itself stays tight.
Secondary text is white at reduced opacity (78%, 55% and 38%) rather than a grey, so it sits naturally on any background scene. For hover states, Sprint Blue lifts to #7AABFF.
Our font.
Everything is set in Google Sans: the wordmark in Bold, headlines in Bold or Semibold, body copy in Regular. Small labels and eyebrows use tracked capitals or a monospace. If Google Sans isn’t available, fall back to the system sans-serif.
Google Sans
Aa Bb Cc Dd Ee 0123456789
If you can dream it, we can build it.
Senior engineers · Agentic stack
How we sound.
Confident, plain and short. We’re engineers, so we say what we’ll build, how, and roughly when, and skip the hype. First person, British spelling, real specifics over adjectives.
We say
- “If you can dream it, we can build it.”
- “Senior engineers, working with an agentic AI stack.”
- “Every one is live, so go and click around.”
We don’t
- “Pods”, “resources” or “squads”. It’s senior engineers, or the team.
- “AI-powered, next-gen, revolutionary solutions.”
- Em dashes, exclamation marks or empty superlatives.
Layout & feel.
Dark, calm and a little playful. A few rules of thumb keep new pages and decks feeling like Sprint.
A single headline and a single primary action per view. Let the black space do the work.
Buttons are fully rounded pills: solid white for the main action, frosted glass for the rest.
Things rise in, the swoosh draws on, the dot bounces. Always respect reduced-motion settings.
Gradients and texture come from the background scenes, never from the logo or the type.
The name.
It’s always Sprint: one capital S, never “SPRINT”, “sprint” or “Sprint Studio” in copy. Our web address is builtbysprint.co, and the company is Built by Sprint Ltd, which is only for legal text. When context helps, say Sprint is part of Clicky Group.
Need another format, a partner lockup or something not shown here? Email [email protected].